The high-ticket resource kit

Everything below is yours. Copy it, edit it, use it today.

One

Outreach scripts

Cold DM — the broker angle

Founders, execs, and agency owners who already fly private or charter.

Quick one — you fly {ROUTE} a few times a year, right?

I work with a charter desk that quotes across 10,000+ aircraft instead of one fleet, so the same leg usually comes back cheaper than a single-operator quote.

Want me to run a no-obligation quote on your next trip? Takes me two minutes.

Cold email — the comparison quote

Anyone who has posted about a flight, a trip, or an event you can name.

Subject: quote on {ROUTE}?

{NAME} — saw you're heading to {EVENT/CITY}.

I can pull a comparison charter quote across the whole market for that leg. No fee, no commitment; you just see the number.

Reply with the date and passenger count and I'll send it over today.

Warm referral ask

Your existing network — the fastest first sale.

Random ask: do you know anyone who charters private, or whose company does?

I now handle charter quoting and can beat most single-operator pricing. Happy to pay you a referral cut on anything that flies.

Follow-up (day 3)

Send once. Then stop.

No pressure on the quote — leaving the door open.

If the trip firms up, send me the date and I'll have pricing back the same day.

Close — from quote to booking

After they've seen the number.

That price holds until {DATE}. To lock it I just need passenger names and the departure window — the operator handles the rest.

Want me to hold the aircraft?

Two

The offer-vetting checklist

  1. 01Is the commission a percentage or a flat fee?

    Percentage on a high-ticket sale beats a flat CPA almost every time.

  2. 02What is the average order value?

    30% of $100k beats 50% of $200. Commission rate alone tells you nothing.

  3. 03Is it recurring or one-time?

    Recurring on repeat buyers compounds. One-time means you restart every month.

  4. 04Is the commission capped?

    Caps quietly convert your best month into your ceiling.

  5. 05How long is the cookie or attribution window?

    High-ticket sales close slowly. Under 30 days is a red flag.

  6. 06When do they pay, and what is the minimum payout?

    Net-60 with a $500 minimum can strand your first three months of earnings.

  7. 07Are paid ads allowed on your link?

    If ads are banned, your only channels are organic and outbound.

  8. 08Are refunds and chargebacks clawed back?

    Assume yes, and report net figures.

  9. 09Does the program publish real payout proof?

    No proof anywhere online usually means no payouts worth showing.

  10. 10Can you talk to a human on the partner team?

    Support quality predicts whether disputed commissions ever get paid.

Three

Angles that convert high-ticket sales

Comparison, not persuasion

High-ticket buyers don't want convincing; they want a second number. Lead with 'here's what this costs elsewhere.'

Cost of the status quo

Frame against what they already spend — a single-operator quote, a first-class booking, an in-house hire.

Named, specific proof

One real route, one real number, one real outcome beats every superlative.

The two-minute ask

Your CTA is a quote, a teardown, or a comparison — never 'buy'. The sale happens after the number lands.

Occasion triggers

Events, seasons, funding rounds, and relocations create dated urgency you don't have to invent.

Scarcity that's true

Aircraft availability, seasonal pricing, and quote expiry are real. Fake countdowns get you banned.

Compliance is yours to handle — every program and jurisdiction has its own rules. Read the terms of the program you promote.

Four

The commission tracker

Log every sale. These are the exact columns you need to report a result here.

date · offer · program · lead_source · sale_value · commission_rate · commission_earned · status · paid_date · proof_url · notes

Five

The current Crown brief

Villiers Private Jet Charter

30% profit share, uncapped, recurring for the client's lifetime

Who buysFounders, executives, entertainers, and family offices booking transatlantic or long-haul legs — plus companies with recurring travel.

Why they buyThey already spend six figures a year on travel. You are not creating a budget, you are redirecting one.

Where to find themCharter clients concentrate around events, sports, finance, and entertainment. Start with people whose travel you can already see.

Objections

“I already have a broker.”

Fine — take a second quote. Whole-market pricing usually undercuts a single desk.

“Too expensive.”

Empty-leg and repositioning pricing changes the maths. Give me a date.

“I'll fly commercial.”

For a group of four or more, the gap is smaller than you'd assume once you count time.

Closed a sale? Report it to enter the board. Results are individual. No earnings are guaranteed.